Powerfully Effective Ways to Market a Product
It’s okay if you can throw billions of dollars at advertising. But, if you know the basic techniques and principles, you can also create a successful company. So, check out the few secrets of product marketing campaigns and some silly mistakes that you definitely don’t want to repeat.
1. Avoid Lying About Your Product, Tell a (True) Story
A lot of product marketers often end up falling into such a trap of “selling an item/ product, not the experience.” Let’s face it, nobody wants your product. No one wants your product. What people actually want is a solution to their problem.
Most sellers tend to only focus on the benefits, facts and features, and they miss out on several glaring engagement opportunities. While discussing these, you will only engage the Wernicke’s and Broca’s area of the customer’s brain. Wernicke’s and Broca’s areas of our brain only decode words into meaning. Nothing else.
2. Don’t You Ever Go Against the Brand Perception (or Product Category?)
A lot of marketing campaigns often fail. Some disastrously. Big names sometimes market too far outside their typical market’s perception, but they can afford to bend a few rules. However, if you have a new startup, avoid going off-script as it may end up hindering your progress.
3. Try Something New- Do What Your Competitors Won’t!
Even though the safest way to the success to stick with the heard and basics. However, great success comes with greater risk. According to experts it is okay to explore your market and taking new yet calculated risks often ends up, in big ways.
4. Don’t forget to Market Your Existing Customers
During the early 1990s, Coke and Pepsi dominated the whole beverage industry in every aspect. Both of them spent over $100 million in advertising their products to their already made audience. The point is, you don’t always need a new batch of the audience to promote your product. The most valuable customer is the one you already have.
5. Make a Promise – Something Exciting and You Actually Keep to it
A big promise can raise excitement and makes all the difference to the customer. However, once a promise if made, it is important that one must deliver on it. Cause unlike the old days, now consumers will go online and do their own research before buying your product. In today’s marketing industry, making a promise, and unable to live up to it, means your brand will only survive until your customers’ figures that out.
We hope you now know how to powerfully effective ways to market a product