Selling online is big business, but selling is not easy, either online or through the traditional market, so ask yourself two questions:
Do you have a good idea? Do you feel like self-entrepreneurship?
If your ideal self-employment image also includes dealing with others or the ability to negotiate with suppliers and manufacturers, you already meet the main requirements to start your online sales business.
It doesn’t matter if you are new to the sector, if you have a small business or if you want to sell your own products online.
The main advantage of electronic commerce will be the low investment you need compared to the traditional market. Below is a step by step guide on how to create an e-commerce platform:
Choose between selling your own products or the products of others
The Internet has made it easier to get in touch with manufacturers and designers that can transform your ideas into reality.
The idea of creating own products that solve an existing problem, although a priority does not seem relevant, can become more valuable than you expect.
For example, John Gallagher created an original board game, Wildcraft, because he said he was disappointed with the nature board games available to play with his son.
Thanks to the game’s website, about 30,000 copies have been sold. The advantage of selling your own products? You will not have to fight with the question of how to make the product different from the others.
The inconvenient? It will be difficult to look for manufacturers who want to create it.
The other option is to sell products that already exist but offering something different from your competitors. The normal thing is to differentiate in the price.
In this case, it will be all in the hands of good negotiators who will not rest until they get the best agreement with a supplier.
However, this has great risks and it can be very difficult to compete against stores like Amazon. Ideally, focus on a smaller audience that fits a specific lifestyle.
Create the brand: a name and a domain of your online store
They may seem only a few words, but they are key to the proper functioning of your business and you must dedicate the time you deserve.
Remember four essential characteristics that both the domain and the brand name must have: descriptive, clear, easy to write and easy to memorize.
We recommend several domain registrars:
Select a hosting company
The hosting is used to store the files that make up the website. The better the server, the greater benefits for your visitors because they will have more features and better response time on your website.
Therefore, even if it involves a small investment that does not scare you, look for professionals who offer you quality and guaranteed hosting.
Remember that a slow speed in your online store will not only cause fatigue and abandonment of users, but Google will also penalize the pages by sending them to the bottom of the search results. Don’t play with it!
Choose a Drop shipper of guarantees
As we explained in the previous post, after answering the questions of what and where to sell, the process for the creation of this type of microenterprise adheres to logistics and positioning mechanisms.
Customer expectations must be met, and that means from offering a unique product, to ensure that the order arrives at your hands-on time and without any damage.
And this is where the drop shipper comes into play, a new form of e-commerce that is increasingly popular, especially in stores that use eBay or shopify as a platform.
The operation is simple, it is about the wholesaler or distributor, directly send the products that your customers have bought in your online store to their home.
Select a CMS for your website
A good CMS (Content Management System) will make things much easier for you.
If you have already selected a freelance professional to perform the web you will also have to be the one who values which CMS best suits your project.
For this, we must take into account aspects such as customer requirements and needs, ease of management, accessibility and usability, SEO optimization and better efficiency in dedication time.